Public Relations

A newspaper article featuring your CEO. A product review in a trade publication. A story on the Nightly News.

We make it happen.

Advertising is not the only way to promote your business.  Having a solid Public Relations plan can generate positive publicity and enhance your company’s reputation all while costing little or no money out of your pocket. Our public relation specialists are consistently coming up with new ways to generate media coverage for our clients, and the results speak for themselves.

BMG gets your message out by:

• Creating targeted media contact lists based on your specific goals and objectives
• Creating press materials including fact sheets, press releases, video news releases (VNR’s) and more.
• Creating, managing and pitching strategic media events to generate news coverage
• Handling Pitch/follow-up calls to reporters
• Media Monitoring of your company, key competitors, and industry items of interest and preparation of daily, weekly, or monthly clip reports
• Leveraging our close relationships with the press to get your story read by the right audience at the right time.

The Results: Client Profile, Dr. Mark Spier

Page 2 of the Baltimore Business Journal

Baltimore Business Journal | December 17, 2010 | Page 2, Inside Cover

Two and a Half Minutes with Dr. Mark Spier

Your PinPointe FootLaser treatment just received clearance from the Food and Drug Administration. How long have you been seeking approval?

The application was submitted to the FDA in fall 2008.

You’re the first physician in Greater Baltimore to be a certified provider of this treatment. How many patients have you treated using this device?

We’ve treated almost 1,000 people with this device. It makes it easier now that it’s cleared to promote it. We’ve treated 70 to 75 people since receiving the clearance, but we’ve been using it in Maryland since 2009 off-label.

How do you get nail fungus?

Nail fungus is a condition that affects not only toenails but fingernails as well. It’s basically the same pathogen that causes athlete’s foot. The nail fungus gains entry to the nail so sometimes you can get it in a nail salon, such as by a pedicure. Guys typically pick it up in gyms, swimming pools and public showers.

How many people does this condition affect?

My best guess is about 10 percent of the population, so about 35 or 45 million Americans have this. People are embarrassed by it, so they’re not likely to talk about it.

What’s the alternative to a foot laser to treat fungus?

You used to take a drug by mouth to treat fungus. But the fungus gets established in the nail and it’s very hard to eradicate it by pills and topicals. Plus, many patients are reluctant to take the pill because it can affect the liver.
Read more: Dr. Mark E. Spier | Baltimore Business Journal