The BMG Marketing team has a unique understanding of today’s plastic surgery practice and how to bring new, qualified patients to your doorstep. From developing a great website and social media platform, creating an effective search engine, display, and email marketing campaign, and coordinating those efforts with an advertising plan and social events, BMG Marketing can help your plastic surgery practice see more patients and grow your revenue. We help plastic surgeons market the latest aesthetic procedures, including body contouring; facial and skin rejuvenation; breast augmentation, reduction, and lift; plastic surgery after weight loss; and much, much more.
Working with BMG, you’ll grow your plastic surgery practice with a coordinated marketing plan that makes sense and delivers results, instead of jumping from one outlet to the next. The symphony of a coordinated marketing campaign will blow you away.
Supercharging Word-of-Mouth
Let’s face it, your current patients are your best marketing tools. Their friends have seen the before – they’re going to see the after. We don’t just focus on a paid media campaign, or an internet marketing campaign, or great web design. All of these things are important, but we also focus on answering one question: How can we turn your past, current, and future patients into raving fans – brand ambassadors – for your practice? It’s often less expensive than spending that money on tv, radio, and print every month – but just requires a little more work, thought, and creativity.
Whether you advertise your practice or not – let’s create a raving fan out of every patient you see. We’ll show you how.
Whether it’s creating and implementing your entire marketing plan, or just one of our services to complement your existing marketing plan for your plastic surgery practice – BMG Marketing can help plastic surgeons take the next step.
Web Design for Plastic Surgeons
Our team has experience in strategic web design for plastic surgeons that will help your practice build an engaging online presence. We start with a strong design, built around the concept of lead generation – taking a visitor or potential plastic surgery patient and funneling them towards contacting you by phone or by online contract form. We continue by helping you create and showcase your content online – Frequently Asked Questions, Patient Testimonials, Physician Profiles, Patient Gallery, Specials, and more.
A lot of patients start their journey in the privacy of their homes, in front of their computers. An engaging, properly built and developed website can mean the difference between a consultation and booked patient, or a patient lost to your competitors. We’re happy to talk about you website for your plastic surgery practice – don’t hesitate to give us a call!
Online Video for Plastic Surgeons
In every website we build for plastic surgeons, and sometimes to complement existing sites that just needed a slight change, we always like to include online video production wherever possible. Professional video gives patients a look inside the practice and lets them meet the doctor before they ever pick up the phone. All other things being equal, that online video, and the ability for a patient to see and hear a doctor from the comfort of their computer, starts a relationship and almost guarantees that practice a patient over a practice with just traditional text and images.
Radio, TV Advertising, Newspapers and Magazines, Direct Mail – for Plastic Surgeons.
Once you’ve got the essentials – a strategic, compelling lead generation website, hopefully with HD online video – we’ve got some great tools at our disposal to make the phones ring, drive traffic to your website, all with an eye on the ultimate goal – generating a new patient for your plastic surgery practice. We’re seasoned media planners and buyers, armed with the current research, experience, and assets in every market to help you plan, execute, and track a successful advertising campaign on ANY budget. Whether or not you should use radio, tv, print, or a combination depends on your budget, your particular market, and the time of year (it affects media rates). We’re happy to help you put together an initial plan, and if you like what you see, we’ll execute the entire campaign for you at no cost to you. Find out more about our Media Planning and Buying for Plastic Surgeons – and how we’re a free employee to you, helping you get the best rates, rotation, and track everything – and get the radio and tv stations to pay for our services helping you!
ROI Tracking for Plastic Surgery Practices
When working with plastic surgeons and their office managers, marketing directors, and staff, we always remember what’s at stake. Your marketing budget has to generate results so you can continue to offer the best equipment and services to your patients.
With BMG’s exclusive campaign dashboard, you’ll be able to track the Return on Investment of any marketing medium you may be using – radio, tv, print, direct mail, SEO and PPC search engine marketing, social media, email marketing – you name it, we can track it. And we’ll help you make the tough decisions about eliminating those under-performing marketing tools and doubling down on those outlets that are kicking butt and delivering a 3:1 ROI or better.
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