What turns a daily deal into a success for business and not a retrospective regret? Does success mean selling out of the offer or gaining new customers?  In our last blog, “Why We Said No to Groupon”, we talked about choosing Groupon or other “Daily Deal” offers for small businesses. We decided against Groupon and developed our own solution for our client and local customers’ coupon fever. Although we said NO for one of our clients, we said YES for another. Just like many things in life, not everything is right for everyone—and daily deals are a prime example. Here’s how it went down:

All I have to say is thank goodness for Twitter and texting! No calls going through after we felt the earthquake here in Baltimore and scattered workers stood on the streets checking twitter and texting family.

We have been putting together process documents for our growing team at BMG—so I guess we should add “Earthquake Escape Plan” after today. It would probably look something like this:

1. If you feel the building shaking (as we are on the third floor at the ETC)– stop moving
2. If it is still shaking and it is not the AC kicking on, look up at the exposed pipes
3. If they are shaking and dust is falling it is probably an earthquake (I know east coast, that’ what I was thinking, I am really out of it today)
4. Panic may set in at this point and you may start trembling yourself
5. If this happens stay calm and don’t stand in the doorway (that won’t save you if the building collapses)
6. You also need to be calm because you have to grab your iPhone and bourbon so when you evacuate via the concrete stairway and make it alive outside you can at least have some fun
7. It may be alright to go back inside after a bit only when verified through Twitter

Our Client: We want to do a Groupon!

Spas, restaurants, art, cupcakes, skydiving, wine tasting, Mexico getaway – not a day goes by that most of us don’t view some sort of “Daily Deal”. Whether you are a Groupon or Living Social fanatic, I’m sure you have been exposed to the daily deal frenzy in one way or another. Many small businesses are drooling over the idea of getting hundreds of customers in the door by offering a significant discount for a day, with no up-front costs.